Why Agren is Committed to Supporting WinterKids and Local Maine Communities

Why Agren is Committed to Supporting WinterKids and Local Maine Communities

Video, courtesy of Black Fly Media

Agren is not just Maine’s largest independent appliance and mattress retailer. They’re a retailer with heart and strong ties to Maine’s local communities. We are proud to call them a WinterKids partner, as presenting sponsor of the WinterKids Downhill 24, and as a Community Sponsor!

We recently sat down with Jason Agren, the company’s President, to talk about their commitment to WinterKids and the communities they serve. Here’s what he had to say…

Tell us about how you were introduced to WinterKids.

Jeff Zachau, a friend, current Board Member, and huge supporter of WinterKids, introduced me to the Downhill 24k event. My love for the state of Maine and the beautiful outdoors extends to all seasons. Winters are long and cold in Maine, but skiing provides an opportunity to get outside and enjoy the season. After participating in the event for two years and learning more about the organization, it made sense for Agren to get involved.

Jason Agren at Downhill 24 WinterKids Sponsor Feature

What do you think makes the Downhill 24 so special, and what was it that drew you to becoming the presenting sponsor, and why is it important for Agren to be aligned with the event?

D24 at Night WinterKids Sponsor Feature

This event is a grind. It’s a very long night, and I remember thinking that good things do not come easy. It made me appreciate what my team, and everyone else participating, were going through, all to support this great organization. We wanted to get behind the community togetherness, family, and outreach across Maine that WinterKids is committed to.

What excites you the most about being aligned with WinterKids this season?

Agren is a huge supporter of organizations that help better kids’ lives, and Winterkids does such a good job at that. Last year alone, they raised $364K to expand programs to rural Maine. We’re ready to help them beat that goal. We have over 100 employees with families—and families come first in our organization. We support several similar organizations in and around the communities of our six retail locations.

Downhill 24 WinterKids Sponsor Feature

We are so grateful for Agren’s partnership! To learn more about the products they sell and the communities they serve, visit www.agrenappliance.com.

Agren WinterKids Sponsors
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Students, Teachers, and Families Impacted in Maine & New Hampshire since 2010!

WinterKids is the only nonprofit in Maine dedicated exclusively to increasing outdoor physical activity in children and families during our longest, most sedentary season.  

The shorter, darker, and colder days of winter and the increasing allure of screen time make it all too easy for kids and families to “hibernate.”  At WinterKids, we make it our business to provide kids, parents, and teachers with the right option: to get outside, get active, and have fun in the winter – and year-round.

Outdoor kids are active kids. Active kids are healthy kids. Healthy kids are happy kids. Happy kids are “winter kids.”



With outside being the safest and best place to be, WinterKids has truly thrived during the pandemic! We were able to reach nearly 27,000 kids, teachers and families in Maine and New Hampshire with creative adaptations for safe, outdoor adventures. Check out our 2020/2021 Season Wrap Up Report!

annual report


We are so thankful for our WinterKids Family – sponsors, foundations, teams, friends, volunteers, board and staff – and most important, the KIDS we serve. 2020 was a fantastic year for our organization, reaching over 35,000 (!) kids, family members, and teachers with innovative, outdoor education programs.