Rooted in Good: How Sappi is Helping Kids Thrive in Winter

We’re thrilled to share this Rooted in Good feature from Season 3, Episode 2 of The Maine Business Show by Maine Life Media, spotlighting how Sappi employees turned their love of skiing into meaningful support for WinterKids and the children we serve across Maine.

Through Sappi’s Ideas That Matter grant, their team took on the 24-hour Downhill 24 at Sugarloaf, raising $18,000 as part of a record-breaking $730,000 for WinterKids programs. In this inspiring segment, hear from team members whose personal WinterKids experiences as kids now fuel their passion for helping the next generation build healthy habits, connect with nature, and embrace the joy of Maine winters.

Watch the segment below to see how shared values, community spirit, and a love of outdoor play continue to grow, creating a snowball effect of joy, generosity, and opportunity for Maine kids.