Our Mission
To help children develop healthy lifelong habits through education and fun outdoor winter activity.
Our Vision
A Maine where regardless of background, every child grows up with access to outdoor winter play and education, fostering lifelong learning, health, resilience, and a deep connection to nature, outdoor recreation, and the state.
Need more? Please contact:
Kristel Hayes
Marketing Manager, WinterKids
207-871-5700 x 104
khayes@winterkids.org
At WinterKids, we believe winter is a season for joy, connection, and discovery. Our brand is more than a logo or color palette. It’s a reflection of who we are, what we stand for, and the transformative experiences we create for children and families across Maine.
This brand guide exists to ensure that every piece of communication, whether a flyer for Welcome to Winter, a social media post about the Winter Games, or a public advertisement, embodies the heart of WinterKids. By aligning our visual and verbal expressions with our mission and values, we strengthen our identity, build trust, and create consistency in how we share our story.