WinterKids Named Beneficiary of Carnaval Maine

WinterKids Named Beneficiary of Carnaval Maine

Carnaval Maine Logo

Anonymous donor steps up to match funds raised up to $10,000 giving WinterKids the potential to receive $20,000 from the event

PORTLAND, Maine (December 20, 2019)—Carnaval ME organizers announced today that WinterKids, an organization that creates opportunities for children to be active, vibrant and healthy in the outdoors, will be the non-profit beneficiary of the inaugural three-day festival taking place on Portland’s Eastern Promenade January 30 through February 2, 2020.

On Saturday, December 21—the Winter Solstice—tickets to the festival and two signature events will go on sale, with 100% of ticket sales purchased, up to $10,000, using promotional code WINTERKIDS will go to WinterKids. An anonymous donor has come forward to match the funds raised up to $10,000 giving the WinterKids the potential to receive a donation of $20,000.  In addition, Carnaval Maine collectible merchandise and auction items will be for sale to benefit WinterKids.

“Winter is a magical time of year in Maine, and we applaud WinterKids’ efforts to encourage Maine children to embrace an active lifestyle throughout the season,” said Brian Corcoran, CEO of Shamrock Shamrock Signature. “We hope everyone will celebrate the first day of winter, December 21st, by purchasing their tickets to this exciting event using offer code WINTERKIDS so kids throughout Maine can benefit.”

“We are grateful to Carnaval Maine and their Presenting Partners such as the Maine Office of Tourism, Norway Savings Bank, L.L.Bean and all the other sponsors for their generosity,” said Julie Mulkern, Executive Director of WinterKids. 

For tickets or more information on Carnaval ME visit  Promo code WINTERKIDS for WinterKids benefit tickets will be valid while supplies last.

For more information on WinterKids, visit

Join us for a Facebook Live event from the Eastern Prom at at 9:30 a.m. today to learn more about WinterKids and Carnaval ME.

Carnaval ME is managed, owned, operated and promoted by Shamrock Signature, a division of Shamrock Sports & Entertainment focused on globally recognized events Made in Maine.  

Presenting partners are Norway Savings Bank & Maine Office of Tourism.  Additional partners include: AAA, Press Hotel, NewsCenter Maine, Portland Press Herald, Townsquare Media

Bites & Brews’ Participants: Allagash, Bissell Brothers, Maine Beer Box, Maine Beer Co.

Rising Tide, Shipyard, Urban Farm Fermentory, Central Provisions, Highroller Lobster Co., Luke’s Lobster, Scales, UNION, Noble BBQ

1304 940 WinterKids
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Students, Teachers, and Families Impacted in Maine & New Hampshire since 2010!

WinterKids is the only nonprofit in Maine dedicated exclusively to increasing outdoor physical activity in children and families during our longest, most sedentary season.  

The shorter, darker, and colder days of winter and the increasing allure of screen time make it all too easy for kids and families to “hibernate.”  At WinterKids, we make it our business to provide kids, parents, and teachers with the right option: to get outside, get active, and have fun in the winter – and year-round.

Outdoor kids are active kids. Active kids are healthy kids. Healthy kids are happy kids. Happy kids are “winter kids.”



With outside being the safest and best place to be, WinterKids has truly thrived during the pandemic! We were able to reach nearly 27,000 kids, teachers and families in Maine and New Hampshire with creative adaptations for safe, outdoor adventures. Check out our 2020/2021 Season Wrap Up Report!

annual report


We are so thankful for our WinterKids Family – sponsors, foundations, teams, friends, volunteers, board and staff – and most important, the KIDS we serve. 2020 was a fantastic year for our organization, reaching over 35,000 (!) kids, family members, and teachers with innovative, outdoor education programs.