WinterKids Announces Downhill 24 Outdoor Fund

WinterKids Announces Downhill 24 Outdoor Fund

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WinterKids Announces Downhill 24 Outdoor Fund


Media Contact:
Julie Mulkern, Executive Director
(207) 871-5700 x102 or (207) 671-4661

August 1, 2022 – Westbrook, Maine – WinterKids is giving away $25,000 to organizations working to get kids outside and active more often! In honor of the 10-year anniversary of the WinterKids Downhill 24, WinterKids created the Downhill 24 Outdoor Fund to help get even more kids outside and active across Maine and beyond. This fund will help to address the barriers to healthy outdoor activity, including but not limited to equipment, clothing, and transportation.

For the inaugural year of the WinterKids Downhill 24 Outdoor Fund, WinterKids is granting $25,000 to 4 organizations to help get kids outside and active more often. Winning organizations will be determined by community vote. The top vote-getting nonprofit organization, school, or recreational program will receive $10,000, with runner-up grants awarded to the next three organizations at $5,000 each.

Funds must be used to get more kids outside and active more often. Preference is given to organizations that pitch a plan to do this in the winter season. WinterKids reached upwards of 50,000 kids and teachers last year – and plans to do the same in the coming year. This Fund will help additional kids with unique ways to get them outside.

“We are thrilled to be able to support like-minded organizations working to make our kids more active in the outdoors,” says Julie Mulkern, Executive Director. “The Downhill 24 Outdoor Fund is a direct result of the incredible fundraising our participants do each year to support WinterKids programs and strategic priorities in the community,” says Mulkern. “Each year, we will use the Downhill 24 Outdoor Fund to break down barriers to outdoor activity – including transportation, equipment, and clothing, to name a few.”

Applications are open on the WinterKids website from August 1 – August 15, 2022. The community voting period is September 1 – September 30, 2022 with winning organizations announced on October 11, 2022.  For further information and eligibility guidelines, please visit


WinterKids is the nonprofit organization that helps children develop healthy lifelong habits through education and fun, outdoor winter activity. The organization delivers innovative outdoor programs for families, schools, and communities. WinterKids’ Major Community Sponsor is L.L.Bean.  WinterKids’ Supporting Sponsors are Agren, CMP, Harvard Pilgrim Health Care, WEX, and WMTW 8 and The CW. The WinterKids Winter Games are made possible with support from Hannaford Snack Pals, Backyard Farms, Aroma Joe’s, Subway, Anthem, MMG Insurance, and Kittery Trading Post. Learn more at

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